Library / English Dictionary

ADVERT

Pronunciation (US):

(GB):

 I. (noun) 

Sense 1

Meaning:

A public promotion of some product or service

Synonyms:

ad; advert; advertisement; advertising; advertizement; advertizing

Classified under:

Nouns denoting communicative processes and contents

Hypernyms ("advert" is a kind of...):

packaging; promo; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)

Hyponyms (each of the following is a kind of "advert"):

direct mail (advertising sent directly to prospective customers via the mail)

preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)

advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)

mailer (an advertisement that is sent by mail)

newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)

commercial; commercial message (a commercially sponsored ad on radio or television)

bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)

teaser (an advertisement that offers something free in order to arouse customers' interest)

top billing (the advertisement of a star's name at the top of a theatrical poster)

 II. (verb) 

Sense 1

Meaning:

Make reference to

Example:

His name was mentioned in connection with the invention

Synonyms:

advert; bring up; cite; mention; name; refer

Classified under:

Verbs of telling, asking, ordering, singing

Hypernyms (to "advert" is one way to...):

have in mind; mean; think of (intend to refer to)

Troponyms (each of the following is one way to "advert"):

cross-refer (refer from one entry to another, as in catalogues, books, and lists)

drag up; dredge up (mention something unpleasant from the past)

bring up; raise (put forward for consideration or discussion)

namedrop (refer to people that one assumes one's interlocutors admire in order to try to impress them)

appeal; invoke (cite as an authority; resort to)

touch on (refer to or discuss briefly)

cite; quote (refer to for illustration or proof)

remember (mention favorably, as in prayer)

speak of the devil (mention someone's name who just then appears)

commend; remember (mention as by way of greeting or to indicate friendship)

Sentence frames:

Somebody ----s something
Somebody ----s somebody
Something ----s somebody
Something ----s something
Somebody ----s PP

Sense 2

Meaning:

Make a more or less disguised reference to

Example:

He alluded to the problem but did not mention it

Synonyms:

advert; allude; touch

Classified under:

Verbs of telling, asking, ordering, singing

Hypernyms (to "advert" is one way to...):

hint; suggest (drop a hint; intimate by a hint)

"Advert" entails doing...:

denote; refer (have as a meaning)

Verb group:

bear on; come to; concern; have to do with; pertain; refer; relate; touch; touch on (be relevant to)

Sentence frame:

Somebody ----s PP

Sense 3

Meaning:

Give heed (to)

Example:

They attended to everything he said

Synonyms:

advert; attend; give ear; hang; pay heed

Classified under:

Verbs of seeing, hearing, feeling

Hypernyms (to "advert" is one way to...):

listen (hear with intention)

Troponyms (each of the following is one way to "advert"):

fixate (pay attention to exclusively and obsessively)

Sentence frame:

Somebody ----s

Derivation:

advertence; advertency (the process of being heedful)

advertent (giving attention)

Credits