BAIT AND SWITCH

Pronunciation (US):

(GB):

 I. (noun) 

Sense 1

Meaning:

A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product

Classified under:

Nouns denoting acts or actions

Hypernyms ("bait and switch" is a kind of...):

marketing; merchandising; selling (the exchange of goods for an agreed sum of money)

Credits