LOSS LEADER

Pronunciation (US):

(GB):

 I. (noun) 

Sense 1

Meaning:

A featured article of merchandise sold at a loss in order to draw customers

Synonyms:

drawing card; leader; loss leader

Classified under:

Nouns denoting man-made objects

Hypernyms ("loss leader" is a kind of...):

feature (an article of merchandise that is displayed or advertised more than other articles)

Credits