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MARKETING
| Pronunciation (US): |  | (GB): | |
I. (noun)
Sense 1
Meaning:
Shopping at a market
Example:
does the weekly marketing at the supermarket
Classified under:
Nouns denoting acts or actions
Hypernyms ("marketing" is a kind of...):
shopping (searching for or buying goods or services)
Derivation:
market (deal in a market)
Sense 2
Meaning:
The commercial processes involved in promoting and selling and distributing a product or service
Example:
most companies have a manager in charge of marketing
Classified under:
Nouns denoting acts or actions
Hypernyms ("marketing" is a kind of...):
commerce; commercialism; mercantilism (transactions (sales and purchases) having the objective of supplying commodities (goods and services))
Meronyms (parts of "marketing"):
distribution (the commercial activity of transporting and selling goods from a producer to a consumer)
marketing; merchandising; selling (the exchange of goods for an agreed sum of money)
packaging; promo; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)
Hyponyms (each of the following is a kind of "marketing"):
direct marketing (marketing via a promotion delivered directly to the individual prospective customer)
neuro-marketing; neuromarketing (marketing based on studies of consumers' sensorimotor, cognitive, and affective responses)
channel; distribution channel (a way of selling a company's product either directly or via distributors)
Derivation:
market (make commercial)
Sense 3
Meaning:
The exchange of goods for an agreed sum of money
Synonyms:
marketing; merchandising; selling
Classified under:
Nouns denoting acts or actions
Hypernyms ("marketing" is a kind of...):
commerce; commercialism; mercantilism (transactions (sales and purchases) having the objective of supplying commodities (goods and services))
Hyponyms (each of the following is a kind of "marketing"):
sale (the general activity of selling)
resale (the selling of something purchased)
hawking; peddling; vending; vendition (the act of selling goods for a living)
telecommerce; telemarketing; teleselling (the use of the telephone as an interactive medium for promotion and sales)
retailing (the activities involved in selling commodities directly to consumers)
dutch auction (a method of selling in which the price is reduced until a buyer is found)
dumping (selling goods abroad at a price below that charged in the domestic market)
syndication (selling (an article or cartoon) for publication in many magazines or newspapers at the same time)
sellout (the selling of an entire stock of something)
sale (a particular instance of selling)
wholesale (the selling of goods to merchants; usually in large quantities for resale to consumers)
retail (the selling of goods to consumers; usually in small quantities and not for resale)
capitalisation; capitalization (the sale of capital stock)
bootlegging (the act of selling illegally or without permission)
bootlegging (the act of making or transporting alcoholic liquor for sale illegally)
private treaty (a sale of property at a price agreed on by the seller and buyer without an intervening agency)
bait and switch (a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product)
Holonyms ("marketing" is a part of...):
marketing (the commercial processes involved in promoting and selling and distributing a product or service)
Derivation:
market (deal in a market)
II. (verb)
Sense 1
-ing form of the verb market
Context examples:
Also called post-marketing surveillance trial.
(phase IV trial, NCI Dictionary)
Lead author Kishore Pillai, professor of retail and marketing at UEA's Norwich Business School, said the findings provided insights about nutrition-related consumer attitudes and behaviours and were important given the growing rates of obesity and conditions such as diabetes.
(People with Positive Attitude More Likely to Eat Healthily, The Titi Tudorancea Bulletin)
A written regulatory communication from FDA to an applicant, who submitted request to the agency to approve marketing or to license medical product, stating that the agency can approve the application or abbreviated application if specific additional information or material is submitted or specific conditions are met.
(FDA Approval, NCI Thesaurus)
Whereat Mr. Bhaer confiscated her purse, produced his own, and finished the marketing by buying several pounds of grapes, a pot of rosy daisies, and a pretty jar of honey, to be regarded in the light of a demijohn.
(Little Women, by Louisa May Alcott)
Those with Gemini or Virgo rising would also strongly feel Mercury retrograde, as would those who work in the communications, travel, publicity, marketing, advertising, or the telecommunications industries.
(AstrologyZone.com, by Susan Miller)
In international setting according to WHOs requirements, the content of the product information is agreed between the marketing authorization holder and the drug authorization authorities at the time the market authorization is issued.
(Pharmaceutical Product Information, NCI Thesaurus)
An approvable letter does not constitute approval of any part of an application or abbreviated application and does not permit marketing of the drug that is the subject of the application or abbreviated application.
(FDA Approval, NCI Thesaurus)
The third house rules agreements—the buying, selling, marketing, and trading—so it looks like a big month for negotiation and for setting at least one if not more contracts in place.
(AstrologyZone.com, by Susan Miller)
Or they quit their job as a marketing director, applied to law school, passed the Bar, and now defend prisoners in the Innocence Project who were incarcerated unfairly.
(AstrologyZone.com, by Susan Miller)
Jupiter, the great good fortune planet, is currently in your communication sector, so jobs that rely on your talent to write, speak, teach, or edit or do social media, publicity, advertising, or marketing could be areas of lucrative gain.
(AstrologyZone.com, by Susan Miller)
