| Library / English Dictionary |
PROMOTIONAL MATERIAL
| Pronunciation (US): |  | (GB): | |
I. (noun)
Sense 1
Meaning:
A message issued in behalf of some product or cause or idea or person or institution
Example:
the packaging of new ideas
Synonyms:
packaging; promo; promotion; promotional material; publicity
Classified under:
Nouns denoting communicative processes and contents
Hypernyms ("promotional material" is a kind of...):
content; message; subject matter; substance (what a communication that is about something is about)
Hyponyms (each of the following is a kind of "promotional material"):
buildup (highly favorable publicity and praise)
PR; public relations (a promotion intended to create goodwill for a person or institution)
blurb; endorsement; indorsement (a promotional statement (as found on the dust jackets of books))
ballyhoo; hoopla; hype; plug (blatant or sensational promotion)
pitch; sales pitch; sales talk (promotion by means of an argument and demonstration)
ad; advert; advertisement; advertising; advertizement; advertizing (a public promotion of some product or service)
sales promotion (promotion that supplements or coordinates advertising)
Holonyms ("promotional material" is a part of...):
marketing (the commercial processes involved in promoting and selling and distributing a product or service)
