Library / English Dictionary

    ADVERTISEMENT

    Pronunciation (US): Play  (GB): Play

     I. (noun) 

    Sense 1

    Meaning:

    A public promotion of some product or serviceplay

    Synonyms:

    ad; advert; advertisement; advertising; advertizement; advertizing

    Classified under:

    Nouns denoting communicative processes and contents

    Hypernyms ("advertisement" is a kind of...):

    packaging; promo; promotion; promotional material; publicity (a message issued in behalf of some product or cause or idea or person or institution)

    Hyponyms (each of the following is a kind of "advertisement"):

    direct mail (advertising sent directly to prospective customers via the mail)

    preview; prevue; trailer (an advertisement consisting of short scenes from a motion picture that will appear in the near future)

    advertorial (an advertisement that is written and presented in the style of an editorial or journalistic report)

    mailer (an advertisement that is sent by mail)

    newspaper ad; newspaper advertisement (a printed advertisement that is published in a newspaper)

    commercial; commercial message (a commercially sponsored ad on radio or television)

    bill; broadsheet; broadside; circular; flier; flyer; handbill; throwaway (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution)

    teaser (an advertisement that offers something free in order to arouse customers' interest)

    top billing (the advertisement of a star's name at the top of a theatrical poster)

    Derivation:

    advertise (make publicity for; try to sell (a product))

    Credits

     Context examples: 

    Delicate as was the situation, not alone in this but in other ways, I flattered myself that I was able to deal delicately with it; and also I flattered myself that by look or sign I gave no advertisement of the love I felt for her.

    (The Sea-Wolf, by Jack London)

    I was fairly at the end of my tether at last, and could hardly find the stamps to answer the advertisements or the envelopes to stick them to.

    (The Memoirs of Sherlock Holmes, by Sir Arthur Conan Doyle)

    I saw these advertisements about harpooners, and high wages, so I went to the shipping agents, and they sent me here.

    (The Return of Sherlock Holmes, by Sir Arthur Conan Doyle)

    This assistant of yours who first called your attention to the advertisement—how long had he been with you?

    (The Adventures of Sherlock Holmes, by Sir Arthur Conan Doyle)

    Matter presses. Must withdraw offer unless contract completed. Make appointment by letter. Will confirm by advertisement.

    (His Last Bow, by Sir Arthur Conan Doyle)

    Surely, he thought to himself, my glad rags in themselves are eloquent advertisement of my need.

    (Martin Eden, by Jack London)

    The gauntlet, to which Mrs. Micawber referred upon a former occasion, being thrown down in the form of an advertisement, was taken up by my friend Heep, and led to a mutual recognition.

    (David Copperfield, by Charles Dickens)

    I advertised, and Mrs. Fairfax answered my advertisement.

    (Jane Eyre, by Charlotte Brontë)

    Here Fanny, who could not but listen, involuntarily shook her head, and Crawford was instantly by her side again, entreating to know her meaning; and as Edmund perceived, by his drawing in a chair, and sitting down close by her, that it was to be a very thorough attack, that looks and undertones were to be well tried, he sank as quietly as possible into a corner, turned his back, and took up a newspaper, very sincerely wishing that dear little Fanny might be persuaded into explaining away that shake of the head to the satisfaction of her ardent lover; and as earnestly trying to bury every sound of the business from himself in murmurs of his own, over the various advertisements of A most desirable Estate in South Wales; To Parents and Guardians; and a Capital season'd Hunter.

    (Mansfield Park, by Jane Austen)

    In fact, though this strength pervaded every action of his, it seemed but the advertisement of a greater strength that lurked within, that lay dormant and no more than stirred from time to time, but which might arouse, at any moment, terrible and compelling, like the rage of a lion or the wrath of a storm.

    (The Sea-Wolf, by Jack London)


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